Explore New Business Capabilities by Integrating Data Analytics with ERP

Data analytics helps businesses understand their customers better, personalize their content, and make their marketing and sales campaigns relevant to current market and consumer trends. With the right analytics tools, you can make data work for your business.

What does data analytics have to do with ERP systems? Enterprise resource planning (ERP) solutions have been adopted by businesses to streamline their processes and workflows. Advanced ERP systems based on AI, machine learning, and cloud computing technologies are more intuitive and enhance business process efficiency. Integrating data analytics with ERP systems can enhance their capabilities and efficiency significantly. Read on to know how.

Data analytics helps businesses understand their customers better,

Importance of Data Analytics

Data has the potential to provide a lot of value to businesses. Armed with the right data analytics tools, businesses can harness the immense power that data contains. Intelligent analytics tools provide businesses access to deep insights that can improve their operational efficiency and business performance. Data scientists and analysts use various techniques for research, businesses make use of the research data to evaluate their ad campaigns, create content strategies, understand customer needs, and personalize content.

The data that business use may include historical data or new information for product launch. Data analytics helps transform data into actionable insights.

How is data analytics useful for businesses?

Promotes data-driven decision making: the insights gained from data analytics can be used for making informed business decisions. The guess work and uncertainties from planning and executing marketing campaigns can be eliminated by data analytics. Data analytics enables businesses to make customer-centric decisions by providing 360° view of customers. Modern data analytics tools are capable of collating and analysing data continuously as the markets evolve,

Improves impact of sales campaigns: businesses that understand their target audience better can plan and execute marketing campaigns better. Data analytics provides useful insights on the performance of marketing campaigns, which can be used to fine-tune campaigns for optimal outcomes. Advanced data analytics tools are capable of providing insights into which audience segments are more likely to interact with the campaigns and conversion.

Enhances customer engagement: deeper insights into consumer behaviour and expectations translates to better customer service. Businesses can customise their services to provide more personalization and strengthen customer relationship.

Improves business operations: efficient data analytics can provide insights into business performance and process workflows. This data can be used to streamline business processes and sharpen the focus of marketing campaigns to deliver as per target audiences’ expectations.