Building Multi-Lingual Applications in the Poultry Industry

Industry Background

Farm7, a prominent poultry enterprise, sought to streamline its operations and expand its digital footprint. Their system required an overhaul to cater to diverse linguistic audiences in India, including Tamil. Farm7 recognized the need for a robust multi-lingual application solution that would ensure seamless communication with end-users while maintaining cultural relevance.

Problem Statements

Limited Market Reach

The existing application was only accessible to English-speaking users, limiting accessibility for employees and customers who preferred regional languages such as Tamil.

User Experience Challenges

Non-native users struggled with the English-only interface, leading to operational inefficiencies and frustration.

Complex Development Processes

Building multi-lingual support presented challenges like text rendering, proper localization, and handling cultural nuances.

Scalability Issues

The legacy system lacked the scalability to incorporate additional languages, requiring significant development effort for a new language.

Cultural Relevance

The application failed to account for idiomatic differences, cultural symbolism, and appropriate formatting, reducing its appeal and usability for target audiences.

Integration Challenges

Reliance on basic tools like Google Translate led to inaccuracies, as the exact English words had multiple interpretations in Tamil and other languages, making the translations unsuitable for professional use.

Our Approach

1. Dynamic Language Support
• Labels and messages were decoupled from the codebase and stored in resource files.
• The application dynamically fetched the required language assets during runtime, ensuring flexibility and easier updates.
2. Centralized Language Repository
• We avoided third-party translation tools, opting to build an in-house solution that ensures accuracy, control, and seamless integration with our existing systems.
• Translations were verified and stored in an in-house database, creating a scalable and reliable language repository.
3. Iterative Testing and Feedback
• Regular feedback was gathered from regional users to refine translations and usability.
• The system underwent rigorous testing to ensure consistency across languages and devices.
4. Future-Proof Architecture
• Modular and scalable architecture allowed for easy addition of new languages without altering the core system.

Benefits

Increased Market Reach

The system expanded its usability to Tamil and Hindi speakers, paving the way for broader market penetration.

Enhanced User Engagement

Providing interfaces in native languages improved user satisfaction and reduced operational errors.

Cost Efficiency

Centralized localization significantly reduced manual translation and maintenance costs.

Faster Time-to-Market

Languages were added efficiently without rewriting existing code, enabling faster deployment in new regions.

Competitive Advantage

The multi-lingual support positioned Farm7 as an inclusive and customer-focused business, strengthening its market position.

Tailored Communication

Localized content helped convey critical messages effectively to less proficient English users.

Localization services adapt products, content, and services to suit the cultural, linguistic, and functional requirements of a specific target audience or market.

Other Results

Market Expansion

Achieved increased user acquisition in Tamil and Hindi-speaking regions within six months.

Improved Retention Rates

User retention improved due to enhanced usability and engagement.

Revenue Growth

An increase in revenue was recorded after the system was adopted in new markets.

Customer Feedback

Users praised the application for its inclusivity and cultural sensitivity.

Operational Efficiency

Time to add new languages was reduced, improving responsiveness to market demands.

Improved Reputation

Farm7 gained recognition for being a culturally inclusive organization.

Connect with us for Internationalization Solutions

CI Global leverages a combination of advanced technologies and expert linguists to develop high-quality, culturally sensitive multilingual applications that enhance user experience and drive global market expansion. Language translation integration allows users to seamlessly translate text within an application, enhancing communication and accessibility for a global audience. By employing best practices in internationalization and localization, CI Global helps businesses effectively communicate with diverse audiences, build brand loyalty, and achieve success in global markets.

Recognizing the limitations of generic translation tools like Google Translate, CI Global will prioritize accurate and culturally nuanced translations to ensure a seamless and personalized customer experience in these key markets. Mobile app development plays a crucial role in enabling multi-lingual application support by providing the platform and framework for implementing localization features and ensuring a seamless user experience across different languages and regions.

This is how we do it.

Leveraging technology: Utilizing advanced tools and technologies for efficient and effective localization.

Human expertise: Employing skilled linguists who understand cultural nuances and can deliver high-quality translations.

Focus on user experience: Prioritizing user experience by creating culturally-sensitive and user-friendly applications.

Achieving business goals: Helping businesses achieve their global market expansion goals through successful multilingual application development.

Using multilingual application development, businesses can effectively communicate with a global audience, expand their market reach, and build stronger customer relationships. Developing Cross-Platform Applications allows businesses to reach a wider audience by creating a single application that can function seamlessly across multiple operating systems, such as iOS and Android. By prioritizing user experience enhancement, businesses can build stronger customer relationships and achieve higher levels of customer loyalty.

About CI Global

Since 1998, CI Global has empowered businesses by providing comprehensive technology solutions, including ERP systems, product development, cloud transformation, and mobile app development. Our experienced team is dedicated to driving innovation, ensuring smooth transitions, and delivering projects on time. Whether you’re modernizing your infrastructure or developing new software, we help you stay ahead in a rapidly evolving tech landscape.

25+ years of software product engineering
1500+ product releases
350+ customers across the world

Future Plans: Expand to Arabic-speaking countries by implementing right-to-left text orientation and introducing support for additional languages like French to cater to a broader global audience.